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The Masterful Merchant

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The Masterful Merchant by Eric Demaree

How Seven Old School Principles Can Make Modern Day Retailers More Successful

Business starts and ends with people. Successful companies do far more than build a business, they build relationships with every employee and every customer. It is always about people working together with other people! That finer distinction can make you rich! Get ready…

This book is really two books in one! You get the wonderful story of the business of selling in the form of a parable written by Eric Demaree. If you are in the world of sales you are going to love this book! We learn best and most when we have a context in which to learn. This story will give you that context!

You also get the complete teaching on understanding the DISC Model of Human Behavior, taught by Robert A. Rohm, Ph.D., world renowned expert on different personality types. If you have ever wondered why some people act the way they do or why people are so different from one another, then this book will solve that mystery for you once and for all. Your people skills are about to greatly improve!

One of the greatest communicators of our day was Charlie “Tremendous” Jones. He always said, “The best way to communicate is to tell a story and make a point then make a point and tell a story. If you do that then the listener or reader will always be able to follow what you are trying to communicate. You will have a happy audience!” This book is the epitome of that wisdom and philosophy!

Do you want to increase your sales? Do you want to really understand people better? Are you ready to face the reality taught by W. Clement Stone? “Sales are contingent upon the attitude of the salesperson – not the attitude of the prospect.” And remember, attitudes reside inside of people not businesses.

This book will take your game to a whole new level. Are you ready to change the culture of your business to move from goods and services to people and relationships? Then this book is for you!

Additional information

Weight 0.8 lbs
Dimensions 8.5 × 5.5 × .5 in


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